Electric Vehicles a sudden battery discharges?
In a span of three years we seen introduction of many electric vehicles in different segments. The mass scale debutant was Reva from M/s Maini Group of Bangalore(Till then Maini was active player in battery operated material handling equipments). After a short break we seen an active show from different electric two wheeler manufacturers from different part of India. Spectators received the electric locomotives with much enthusiasm. But none of them could impress the customer much. At present we have manufacturers ranging from Hero Motors (Hero Honda Motors Group) to Electrotherm( Manufactures of induction furnaces for industrial applications) of Gujarat.
Two wheeler market maintained a two digit growth rate but electric powered two wheelers couldn?t follow the same story. What went wrong? How to find the root cause? Its difficult to answer this question so easily we can narrate some possible reasons behind the sudden rupture of electric vehicle bubble,
1. Except Hero Motors no other manufactures have core domain experience, remember that Hero Motors key strength is in petrol powered vehicles
2. Launch of multiple models from different manufactures caused a flood in a market which is not prepared. We saw approximately 25 models in the last 2 years.
3. Poor sales, service network of new entrant in this field.
4. Suitability of the product is not accepted by customers due to bad products selection.
5. Lack of infrastructure support like charging points, spare parts availability, and lack of service personnel.
Two wheeler market maintained a two digit growth rate but electric powered two wheelers couldn?t follow the same story. What went wrong? How to find the root cause? Its difficult to answer this question so easily we can narrate some possible reasons behind the sudden rupture of electric vehicle bubble,
1. Except Hero Motors no other manufactures have core domain experience, remember that Hero Motors key strength is in petrol powered vehicles
2. Launch of multiple models from different manufactures caused a flood in a market which is not prepared. We saw approximately 25 models in the last 2 years.
3. Poor sales, service network of new entrant in this field.
4. Suitability of the product is not accepted by customers due to bad products selection.
5. Lack of infrastructure support like charging points, spare parts availability, and lack of service personnel.
Do remember that electric vehicles come with many interesting features like low operating costs, no need of registration and insurance, easy to operate and eco friendly to some extend. Manufacturers like Maini and Electrotherm had announced launch of further models in different segment like city transport buses, two wheelers, but still they are in pipe line. The delay in new launches is a worry point of Eco friendly vehicle spectator. We hope the manufactures are working hard to resolve the short comings happened in past and will come out with hot selling vehicles soon.
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