Fiat Blue&MeTM = Music + Mobile on Move?

The Italian automobile major Fiat is lining up its products to re-enter Indian market. The second innings partner of Fiat SPA in no other than Tata. Both Tata and Fiat leveraging on other?s capability. Tatas have a very strong infrastructure support and Fiat is posses great designing capabilities.

Fiat already finalized two models for India, Fiat 500 and Bravo. Both the models expecting to hit Indian market within few months. One different design feature in both above model is ?Blue&MeTM?, which is a combination of mobile and music application. Fiat developed this technology with the help of one and one only Microsoft. With Blue&MeTM one can play music in different digital format including MP3/WMA/WAV and plug in a USB drive too.

Next you can interface up to five mobile phone with this music system, but at a time you can use only one mobile(which was used last). To add the glamour the owner can feed mobile phone book and dial/receive call by just saying the name without taking your hand from steering. This is a one time activity . Making/receiving a call is possible through a Bluetooth device. Blue&MeTM capable of reading SMSs for you .What else you need?

Heard lot about innovation from Fiat and Microsoft, but we believe a doubt might have born in your mind. The Motor Vehicle Rule says mobiles even with hands free will attract bitter fine. If you are a music freak and ready to pay some extra bucks(only if police stops you) be ready to enjoy Blue&MeTM.So how to come out of this jungle? Only Fiat can say Source
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